Arcade Fire is feeling the burn thanks to some dress-code instructions for an upcoming release-party/concert for the band’s latest album, “Everything Now”.
The concert, to be held in Brooklyn on Thursday, July 27, is being put on in conjunction with Apple Music. A lottery will determine who gets to attend the free event, described as “a special live show for family and friends to celebrate the arrival of ‘Everything Now’, which drops on Friday. This show will be available as a live stream and on-demand only through applemusic.com/arcadefire, or tune-in to Beats 1 for the live audio performance!”
So far so good — until some of the small-print rules were posted on social media. One item that caught the attention of fans was the dress code, which insists attendees wear “hip and trendy” clothing, “as if you are going to a concert or night out with friends!” On the forbidden list: shorts, clothing with large logos, flip-flops, tank tops, crop tops, baseball hats, and solid red or white clothing.
“We reserve the right to deny entry to anyone dressed inappropriately,” the dress code adds, with one Twitter user predicting the tweet-storm to come by writing: “Arcade Fire is asking to be mass-trolled here.”
And mass-trolled they were, with a barrage of snarky tweets addressing the “hip and trendy” dress code, with some fans already contemplating protest outfits to wear to the show:
Once the band caught wind of the fracas, frontman Win Butler issued a tweet insisting the band had “nothing to do with a dress code or taking people’s phones. Must be an @apple thing. Maybe Black turtlenecks,” he wrote, jokingly referencing the favourite uniform of late Apple CEO Steve Jobs.
Shortly after Butler’s tweet, another tweet was issued by the band’s official Twitter account, joking: “If dress code is ‘hip and trendy,’ band members will not be allowed through the door… hip and trendy people will have to play the music.”
This was followed by a statement from the band’s social media manager, who admitted she was behind the dress code in order to “class up the show a little bit because it’s going to be seen by literally billions of people, due to the involvement of our partners at Apple.”
However, she had some info to convey directly from the band, including: “You can wear whatever you want to the show. Whatever ‘hip and trendy’ means is fine, but we also encourage ‘old-fashioned and unpopular.’ If you choose to wear a logo, please make it an Arcade Fire or Everything Now logo.”