“Despacito” has made history by becoming not only the most-streamed song of all time but also the most-viewed video on You Tube, the first-ever video to surpass 3 billion views.
Yet despite the immense popularity of the video for the Luis Fonsi/Daddy Yankee/Justin Bieber mega-hit, “Despacito” didn’t receive a single nomination for the upcoming MTV Music Video Awards.
The reason behind “Despacito” being snubbed by the VMAs is a surprising one: it was never submitted for nomination.
In a statement to Associated Press on Monday, an MTV spokesperson revealed that “the ‘Despacito’ video was not submitted for consideration.”
Despite the song’s runaway popularity, MTV has yet to air YouTube’s most-watched video on its main channel, a situation that the track’s label, Universal Music Latin Entertainment, would like to remedy.
“Great songs transcend geography and language, and our artists produce music videos that reach a passionate global audience, highlighted by Luis Fonsi and Daddy Yankee quickly breaking viewership and streaming records across audio and video platforms with ‘Despacito.’ We’re proud to work with MTV to expose new audiences to our artists’ music and we would welcome MTV’s decision to recognize Spanish-language videos on its main channel and the Music Video Awards program,” said a spokesperson from the label, who didn’t elaborate on why “Despacito” wan’t submitted for consideration for the VMAs.
In an interview with AP, singer Luis Fonsi says it doesn’t bother him that “Despacito” wasn’t nominated for a single VMA. “Awards are very important but what bigger award [is there] than having the most watched video in the world in history?” he says. “It doesn’t really get any bigger than that. Hopefully it’ll win some awards down the line, down the road, but I think I got the biggest one so far, straight from the people.”
Meanwhile, it appears as though the 2017 VMAs won’t be entirely “Despacito”-free: the song, but not the video, will be represented as a nominee in the “Song of Summer” category when nominees for that category are announced during the week of Aug. 21.
The 2017 MTV VMAs will air live on Sunday, Aug. 27, with Katy Perry making her debut has host.