PETA2 is the youth program at PETA. And like its parent organization, the goal is to protect and represent our friends in the animal community.
The spokesperson for PETA2’s new #DissectionKills campaign is Noah Cyrus, former child actor and younger sister of pop star Miley Cyrus. As a 15-year-old student, Noah is well aware animal dissections are commonplace in many high schools across North America. And with PETA2 in her corner, she’s looking to bring awareness to more humane alternatives, such as software-based virtual dissections.
Naturally, any poignant campaign needs some eye-popping visuals to grab your attention. And ready or not, PETA2’s got that covered too.
PETA2
Definitely a conversation starter, no? PETA2 has also released a “making of’ video of the provocative poster, featuring footage of Noah explaining what drew her to the cause.
