It’s less than a week before his bout with Floyd Mayweather Jr., but Conor McGregor is already proving he’s “above the noise.”
The campaign features the reigning UFC lightweight champion readying himself for a training session while a young boy named Liam readies himself for a fight at a boxing gym in Ireland.
Featuring the track “Juicy” by Notorious BIG, heard through a custom pair of “Notorious” Studio Wireless headphones, inspired by Ireland’s national flag no less, the campaign plays on McGregor’s nickname and subsequent social media handles.
McGregor signed a lucrative deal with the Apple owned company, joining an all-star lineup of athletes like LeBron James and Kevin Durant.
The MMA’s highest grossing fighter, who has been featured in previous campaigns for Rolls Royce and Infinity Ward’s Call of Duty, issued a statement after joining the team in May 2017 to his Instagram.
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It's a beautiful day! I am now officially a @beatsbydre athlete! Shoutout to the great Jimmy Iovine, Bono @U2, and also my brother @Champagnepapi as we began working this deal at his show in L.A. It is an honour for me to join this prestigious team, alongside some of the worlds greatest athletes and musicians. Welcome to the Mac Life. #BEHEARD
McGregor faces off with boxing legend Floyd Mayweather Jr. in a pay-per-view event that’s estimated to rack up more than $500 million this weekend.
Dubbed “The Money Fight” Mayweather vs. McGregor will air live from the T-Mobile arena in Paradise, Nevada.