Rihanna has unveiled the first look at her upcoming Fenty Beauty cosmetics line, a personal extension of her hit Fenty by Puma clothing collections.
In a series of video clips shared to her personal social media accounts on Friday, the 29-year-old pop star and fashion icon gives a glimpse into what fans can expect to see for her debut beauty collection.
The new shorts feature a diverse array of models, including Kanye West fashion muse Halima Aden, who reveal the various shade names for the beauty line, including Chili Mango, Trophy Wife, Yacht Life and Confetti.
Following in the footsteps of stars like Kylie Jenner, Rihanna first unveiled her interest in launching a beauty line back in April, reportedly inking a deal with the Kendo division of LVMH Moet Hennesy Louis Vuitton for an estimated $10 million, as reported by WWD.
Rihanna’s new Fenty Beauty collection is set to drop on Sept. 8 at 12 p.m. PT/ 3 a.m. ET online, as well as at global Sephora and Harvey Nichols retail stores.