Two French fashion powerhouses are trying to combat eating disorders.
LVMH and Kering have signed a pact to stop hiring size-0 models worldwide. The French corporations own major fashion brands like Dior, Gucci and Louis Vuitton.
The agreement is based on a new law in France that requires male and female models to be assessed by a doctor and deemed healthy within the previous two years before working. The new law will be active as of Oct. 1.
LVMH and Kering say their new charter will shorten that time frame to just six months. The joint agreement also bans the companies’ brands from using female models below a French women’s size 34 — roughly a Canada size 0 to 2 and a U.K./Australian size 6.
In an attempt to tackle mental health and not just eating disorders, the pact requires each brand to put a dedicated psychologist at the disposal of fashion models at work. “We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide,” Kering chief executive Francois-Henry Pinault said in a statement.
Australian plus-size model Abby Valdes is thrilled the fashion industry has finally caught up with the times. “I’m really proud of them for doing this. They need to uphold it,” Valdes said.
“I hope that this is the beginning of a long, long, list of others who follow suit. We have needed this.”