In its 10 years, Gwyneth Paltrow’s Goop has grown from emailed newsletters to the lifestyle brand it is today, but Paltrow has no plans of slowing down.
The Oscar-winner told The Hollywood Reporter she’ll put acting aside while the company develops a television show, “What we are thinking of doing is a TV show with the working title ‘The Radical Wellness Show’. I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint Michigan, where there is something to uncover and confront,” she revealed. “We would want it to feel more ‘Vice’-y in its vibe, but we’re just in the brainstorming phase. We sign on with Ben Silverman’s production company, Propagate, to help is formalize and pitch it.”
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Despite how well Goop is doing, Paltrow, 44, finds the actress/CEO title can sometimes be a little difficult, “When I interview someone for a position, it takes them a while before I’m not Gwyneth Paltrow.”
“It’s just an obstacle and then it’s OK. But it’s also a blessing when we need to leverage my celebrity – it opens doors,” she continued.
And there are some cons to the celebrity, “Reese [Witherspoon], who is a dear friend, has this quickly growing Draper James [clothing] business, and she leverages her celebrity in a great way for her brand,” she says. “But for this model – where I’m trying to make Goop bigger than me and its own brand – you become inextricably linked. I’m a target in a way most entrepreneurs are not.”
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Read Paltrow’s full interview with The Hollywood Reporter here.
