The Ryan Gosling-hosted season premiere of “Saturday Night Live” on Global went viral over the weekend, with a hilarious digital short making fun of “Avatar” for using the Papyrus font in its logo, and now the creator of that font has responded.
The short, which featured Gosling as a man obsessed to the point of madness by the fact that the highest grossing movie of all time used Papyrus for its title font, has racked up nearly 2 million views since it aired.
Appearing on CBSN, the creator of the font, Chris Costello, spoke about how he first saw the sketch. “I woke up this morning Sunday and my email was full,” he said. “I had a lot of people telling me, ‘Did you see this ‘Saturday Night Live’ thing?’ I took a look at it and me and my wife were like cracking up, I mean we couldn’t stop laughing. It was one of the best things I’ve seen.”
Costello also talked about how he came to create the font, saying, “I designed the font when I was 23 years old. I was right out of college. I was kind of just struggling with some different life issues, I was studying the Bible, looking for God and this font came to mind, this idea of, thinking about the biblical times and Egypt and the Middle East. I just started scribbling this alphabet while I was at work and it kind of looked pretty cool.”
Despite “SNL” making fun of the font, Costello is still proud of it. “I really think – and again if I can take this time to apologize to my brother and sister graphic designers,” he said, “I’m a graphic designer as well, I’m an illustrator … I believe it’s a well-designed font, it’s well-thought it.”
That said, Costello does say part of the problem is how available the font has become. Since 2000 it has been a default font on every Microsoft and Apple system. “So that’s when I began to see it turn up everywhere: mortgage ads, construction logos. It was kind of out of control,” he explained.”It was not my intent to be used for everything – it’s way overused.”
“SNL” fans, meanwhile, couldn’t get enough of the sketch, tweeting about it all weekend.
Tune in to “Saturday Night Live” on Global, Saturdays at 11:30 ET/PT.