Eminem’s manager Paul Rosenberg sparked an online frenzy on Wednesday after seemingly suggesting that the rapper’s new album could be called Revival.
Eagle-eyed social media users picked up on Rosenberg’s latest post, which showed him posing with Yelawolf’s new album Trial By Fire.
However, despite the LP reference, fans were quick to spot the billboard in the background, which people have now said is a fake drug advertisement, featuring the same backward “E” from Eminem’s logo.
Suspicious Reddit users looked into the “Revival” campaign, insisting it was Eminem’s label, Interscope Records.
The alleged fake drug has a website with a contact number and video, which plays the melody of Dr. Dre’s track “I Need a Doctor”, featuring Eminem and Skylar Grey.
Once you click on the page, a description reads: “REVIVAL is proven to effectively treat people with Atrox Rithimus. If you’ve tried other treatments without getting the AR symptoms you need, REVIVAL could be music to your ears.”
When you call the number, according to Pitchfork, the pre-recording goes through a list of side effects, including having a “highly combustible head,” before adding: “Thank you for continuing to hold—we give you some serious f**king credit for sticking with this.”
ET Canada has reached out to Eminem’s rep for comment.
RELATED: Devon Sawa Reveals The Surprising Reason He Was Cast In Eminem’s Iconic ‘Stan’ Video
The latest Marshall news comes after a New Zealand political party was ordered to pay the star damages after using his song “Lose Yourself” in a campaign advert.
The National Party used the song “Eminem Esque” 186 times during the 2014 election campaign before they pulled the clip.
Publisher Eight Mile Style successfully sued them for C$529,000, insisting that the track bore too much resemblance to Eminem’s 2002 hit.