Update [May 31 – 11:13 p.m.]: Carl’s Jr. CEO Andy Puzder is taking back his recent remarks about Kim Kardashian.
After telling the San Francisco Chronicle that Kardashian “wasn’t really good at eating” Carl’s Jr. burgers, the CEO is now making his love for the really star very clear. “We love Kim. She was an absolute joy to work with, and we wouldn’t hesitate to work with her again,” he explained in a statement to Gossip Cop.
“I’d like to apologize to Kim and clarify my remarks,” Puzder added, “At the time we were looking to cast our newest hamburger commercial, Kim, our top pick, was going low-carb and couldn’t eat the burger on the bun.”
He added, “however, she was perfect for the new salads we were introducing, so we hired her for that now iconic campaign instead.”
Landing Kim Kardashian for an advertising campaign for your burger chain would seemingly be a coup, but Carl’s Jr. CEO Andy Puzder now admits there was one problem with the plan: Kim doesn’t know how to eat a burger.
“We used Kim Kardashian in an ad,”; Puzder tells The San Francisco Chronicle. “But Kim really couldn’t eat the burgers. Luckily, we had a salad we were promoting, so we used Kim in the salad ad. But if we had not been promoting a salad, we probably never would’ve done an ad with Kim, because she wasn’t good at eating the burger. She’s too tiny. She’s really little.”;
A representative for Kim, however, disputes Puzder’s statement, claiming a salad ad was chosen because she was promoting a fitness DVD at the time and “wanted to eat something that fit with her brand.”;