Taylor Swift’s “Reputation” had been predicted to be one of the year’s biggest-selling albums, and after only one day of release it’s already proving to be a blockbuster.
According to Variety, “Reputation” — which was released at midnight on Friday morning — has already sold more than 600,000, with industry predictions that the new album will top more than 1.3 million in sales in its first week of release.
That figure “could go even higher,” Buzz Angle’s Jim Lidestri tells Variety, pointing to Target store pre-orders and Walmart numbers that won’t be available until later in the week.
Swift’s decision to withhold “Reputation” from Spotify and other streaming services for the first week of release appears to have been a wise one, with the album’s unavailability appearing to bolster unit sales.
As Variety reports, “Reputation” marks Swift’s fourth straight album to top the million mark in sales, and is easily the biggest sales week of her career so far.
More statistics: Swift is already the only artist to have three different albums sell a million copies in a week since 1991 (when Nielsen began tracking data), while “Reputation” is also predicted to become the year’s best-selling album, topping Ed Sheeran’s “Divide”.
As of the time of this article, “Reputation” had sold 925,000 copies, if the album reaches 1 million before Friday, Swift will become the first artist to have four albums sell a million copies in their first week.
“1989”, “Red” and “Speak Now” have all surpassed 1 million, and as “Reputation” reaches closer there is no doubt Swift will achieve this goal.
Swift will be performing tracks from her latest release on “Saturday Night Live”, airing Saturday, Nov. 11 at 8:30 p.m. PT and 11:30 p.m. ET on Global.