Gene Simmons insists he is siding with women when saying they should pretty themselves up to gain power.

The KISS frontman made controversial comments while promoting his new book in an interview with the NY Post. “Women have a choice,” said Simmons. “They can dress in potato sacks, [but] as soon as they pretty themselves up with lipstick, lift and separate them and point them in our general direction, they’re gonna get a response.”

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“Guys are jacka**es – we will buy them [women] mansions and houses,” he continued. “All because of sex.”

The one-time Grammy-winner also argued women can’t have both children and a career. “Get over your biological urges,” Simmons stated. “It’s natural to want to have kids, but, sorry, you can’t have it both ways. You have to commit to either career or family. It’s very difficult to have both.”

His comments have been met with backlash, but Simmons insisted he was pro-women in a follow-up conversation on the “Today” show.

“Here’s the reality: I’m aware of the rules, I didn’t create them,” he said. “I’m not saying life is fair. What I’m saying is the male species is visually stimulated. That’s life. So you have power — the power of being a female — and you can access that power to make more money.”

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Continuing, “We appreciate it. We want you [women] to be as attractive as possible for us [men] and for each other.”

“It’s time for women to stand up and take charge,” he concluded.