Gwyneth Paltrow’s lifestyle company Goop is coming under fire for publishing controversial weight loss advice from celebrity fitness expert Tracy Anderson.
Goop faces backlash for endorsing a “potentially harmful” diet plan in an interview titled “How To Lose Weight Fast” with Anderson. A Goop rep refuted the claims, telling E! News, “We would never advocate for an unhealthy diet or extreme routine. As Tracy said in the interview, you should make choices based on what is best for your individual body.”
In the interview, Anderson – who has trained Madonna, Jennifer Aniston and Jennifer Lopez – says women looking to lose weight quickly can “do a 14-pound weight loss in four weeks” if they “get off gluten and go very low carb.” She also promoted her own meal replacement bars as a “healthy combination of protein, energy and flavour that will satisfy you and support your weight management or weight loss journey.”
Anderson acknowledged the diet was challenging in the interview, saying, “this requires focus and physical, mental, and emotional willpower” and that those who follow it “will experience short-term stress.”
Response to the interview was swift with people like nutritionist Rhiannon Lambert, speaking out, calling the diet “extremely damaging.” She tells The Independent, “I am in complete shock that this article has been published as this has the potential to harm a lot of relationships with food. It is not sensible to eliminate whole food groups or make drastic dietary changes which are not sustainable.”
Anderson encouraged working out every single day, which Lambert said is counter-productive. “In some cases the stress on the body alone may delay and hinder any desired weight loss,” she says.
Despite the widespread condemnation of the weight loss advice in the Goop interview, Anderson’s rep tells E! News her client does not advocate dangerous diet plans and that the celeb fitness guru “does not advocate for processed foods existing in a healthy diet.”
“Over the course of her 20-year career, Tracy has consistently practiced owning a 1 to 2-pound weight loss per week when someone has unhealthy weight to lose. Owning a 1 to 2-pound weight loss per week is different than simply dropping 1 to 2-pounds per week, which causes people to hold onto unhealthy weight,” her rep says. “Of the 14-pounds that someone could effectively lose in a month – if they have excess weight on them – the goal is to own 8-pounds of that, which is aligned with Tracy’s practice of not living on extreme diets.”
Goop most-recently faced criticism in August after a watchdog group claimed the company made “deceptive health and disease-treatment claims to promote products in violation of the law.”