Gwyneth Paltrow is launching her modern lifestyle brand Goop in Canada, allowing fans access to her curated range of health, fitness and beauty products, for the first time outside the U.S..
Speaking exclusively to ET Canada, Paltrow explained she feels an affinity with Canadian consumers, after shooting in the country throughout her career, including her first ever movie, “I was 21 when I shot my first film in Toronto. It was over the course of a gorgeous autumn and I felt a strong connection to the exceptionally leafy and vibrant city. A few years later, my father directed me in a film in Vancouver and I was stunned by the proximity to nature and by the city’s cuisine. Two years ago, on a special trip to Fogo Island, I was able to discover Newfoundland and my love for Canada deepened.”
The digital shop will offer products across luxury skincare, apparel and fragrance. It will include exclusive items like the limited-edition Goop x Christian Louboutin capsule collection.
Paltrow says, “Goop content covers a lot of ground: we believe that the little things count, that good food is the foundation of love and wellness, that the mind/body/spirit is inextricably linked, and that it’s better to buy fewer things that are exceptional. And our Canadian readers seem to be on the same page, which is why I’m thrilled that we picked Canada for our first international expansion.”
Earlier this year, Goop launched its first-ever physical presence in Canada through a partnership with Nordstrom.
In January the star will hold her next In Goop Health event in NYC.