American fashion label Michael Kors will cease using fur in its collections, PETA announced Friday.
Collections that currently feature fur, from animals such as coyotes and rabbits, will be discontinued before the end of 2018.
The decision extends to its newest portfolio brand Jimmy Choo, which was acquired by Michael Kors Holdings earlier this year. “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” Kors himself said in a statement. “We will showcase these new techniques in our upcoming runway show in February.”
Michael Kors is following in the footsteps of Gucci, which also banned fur from its collections in October. The decision also comes six months after an appearance at New York’s Metropolitan Museum of Art where Kors was heckled by anti-fur protesters. While giving a speech, Kors was heckled and encircled by protesters making sounds of tortured animals.
The news prompted PETA to celebrate the label with a statement on Friday. “This is a wonderful holiday gift for fur-bearing animals,” the organization’s senior vice-president, Dan Mathews, wrote. “We’re pleased that the company is evolving away from using fur and look forward to working with it on other issues in the future.”