A few years back, the ALS ice bucket challenge became a viral video sensation as thousands of people — including numerous celebrities — dumped buckets of ice water on their heads in order to help raise money to fight the debilitating disease.
At the start of 2018, a new ALS challenge is turning up the heat as participants instead chow down on searingly hot peppers, sharing video of their pained expressions and general discomfort.
The movement is catching on with celebrities, with former NBA greats Shaquille O’Neal and Charles Barkley taking on the challenge during a broadcast of “NBA on TNT” (above) by chomping into muy caliente jalapeno peppers.
The #ALSPepperChallenge was started in October 2017 when Connecticut social worker Patty Haberstroh was diagnosed with ALS, leading her son Tom — a former ESPN announcer — and the rest of her family to post of video of themselves eating hot peppers, and daring their friends to do the same thing in order to raise money for ALS research.
Other celebrities soon began joining in, sharing their videos on Twitter — including “Entertainment Tonight” hosts Nancy O’Dell and Kevin Frazier:
You can make a donation by visiting the ALS Hot Pepper Challenge’s Classy page, where you can upload your own #ALSPepperChallenge video.