PepsiCo is the latest company to receive flak after its CEO said the brand might start a project producing Doritos specifically for women.
In a recent interview with WNYC’s Freakonomics, CEO Indra Nooyi explained that women don’t eat the popular flavoured corn chips like men do.
“When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour, and the broken chips in the bottom,” she said.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavour into their mouth.”
According to Nooyi, these new “lady-friendly” chips will still have the same full taste flavour profile, but will be “low-crunch” and not as messy on your fingers. She also mentioned that they will fit into a purse, “because women love to carry a snack in their purse.”
Social media was quick to react, with many celebrities not taking too kindly to the gender-stereotyped idea.
Try not to be surprised, but the whole idea of female-friendly Doritos is not actually a real thing.
“The reporting on a specific Doritos product for female consumers is inaccurate,” a spokesperson for the popular corn chips said in a statement. “We already have Doritos for women — they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”