The highly-anticipated “A Wrinkle In Time” opens in theatres this week and ahead of its release Questlove has started a challenge to help raise money and buy tickets for children to see the movie.

Quest took to Twitter early Tuesday morning to kickstart the #WRINKLEchallenge. He encouraged celebrities to donate to “Color of Change,” an initiative that provides a cinema ticket for every $10 donated, allowing children and teens across the country to see “A Wrinkle In Time” for free.

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“I’m startin the #WRINKLEchallenge – because it’s IMPORTANT that children see this film,” The Roots drummer wrote.

“A Wrinkle In Time” is an adaptation of Madeleine L’Engle’s 1962 fantasy novel of the same name. The movie features a diverse cast, including Storm Reid, Oprah Winfrey and Mindy Kaling, all in lead roles, and is directed by Ava DuVernay of “Selma”, who is the first woman of colour to direct a live-action film with a production budget of more than $100 million.

DuVernay noticed Quest’s challenge and referred to him as “a glorious soul.”

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The Jimmy Fallon house band member also called for Rosario Dawson, Robin Thede and Oprah herself to pledge to the cause, joking that it was just a cheap ploy to get a follow back.

A similar campaign recently took place for Marvel’s “Black Panther”, the first major studio comic book movie to feature a black superhero and a predominantly black cast. Many celebrities, including Kendrick Lamar and Travis Scott, rented out movie theatres for kids to see the film.

“A Wrinkle In Time” opens in theatres March 9.