For the last week or so, there have been whispers online about what Apple’s big music surprise would be at this year’s special event.
Would it be a surprise album by Drake, who is rumored to be releasing his next album through Apple Music? Or Adele’s long (long, loooooooong) awaited 21-followup? Or an appearance by Taylor Swift, following their resolved beef over the company’s streaming service?
Nah. After two hours of news about the Apple Watch and a bigger iPad with a $100 pencil and a Modern Family-playing Apple TV for you and an iPhone 6S and 6S Plus that take live photos (also known as GIFs), Apple CEO Tim Cookwelcomed to the stage…
OneRepublic? It’s safe to say most people were unenthused:
.@tim_cook We trusted you, Tim. We trusted you, and then you brought out One Republic.
— Mr. Pete (@petebasgen) September 9, 2015
People are walking out on OneRepublic. Not many interested in this band?
— saschasegan (@saschasegan) September 9, 2015
Steve Jobs launched iMac, iPod, iPhone, iPad, and played U2. Tim Cook launches multiple versions of every product and plays One Republic.
— Ramesh Srivats (@rameshsrivats) September 9, 2015
To be fair, OneRepublic is, as Tim Cook said himself, “one of my absolutely favorite bands.” So he was probably excited. “This is a total surprise for us,” frontman Ryan Tedder joked. “We didn’t even know we were playing until 10 minutes ago.”
The band first played “Counting Stars,” before dedicating “I Lived” to Cook. They closed out the mini-set with “Good Life.” “I apologize for all the times you’ve been in Whole Foods and heard this song,” Tedder said. “By the way, iPhone 6S is gluten free!”
At the end of 2014’s Apple Event, U2 announced their new album, Songs of Innocence, would be iCloud-ed onto everyone’s Apple devices for free. Problem is, not everyone wanted a U2 album in their library. (“I had this beautiful idea and we got carried away with ourselves,”; Bono later pseudo-apologized.)
Well, people clearly still have trust issues with Apple over it:
— Netra (@craziechickcali) September 9, 2015
We better not get a free album from One Republic. I'm still trying to delete the one from U2
— G007 (@Mr_chubbychaser) September 9, 2015
Wait, is Apple forcing the new OneRepublic album into my iTunes? I'm still trying to get rid of the U2 album.
— Elisa (@Eukadanz) September 9, 2015
As of now, new music has magically appeared on our iPhones. Yet.
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