Rihanna has hit out at Snapchat after the social media app apologized for posting a controversial ad of her and former boyfriend Chris Brown.
The 30-year-old took to Instagram Thursday to tell the company that they’d let domestic abuse victims down, with her urging them to “throw their app-oligy away.”
Her comments came shortly after Brown’s lawyer had his say.
“They should change their name from Snapchat to Tone Deaf,” criminal defence attorney Mark Geragos told Us Weekly.
The company hit headlines this week after they displayed a “Would You Rather!” ad, which asked whether users would prefer to “Slap Rihanna” or “Punch Chris Brown.” They have since been forced to pull it after being criticized by the public.
The commercial appeared to reference Brown’s conviction for assaulting Rihanna in his car back in 2009 while they were dating.
On Thursday, Snap shares plunged nearly four per cent, costing the company an estimated $800 million in market value, according to The Wall Street Journal. On Friday, stock value slid another one to two per cent.
Snapchat released a statement regarding the ad, which was only published in the U.S., according to BBC’s Newsbeat.
Snapchat explained: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
Despite the apology it seems Snapchat users may go with what Rihanna has said, with retired rapper Joe Budden insisting:
American activist Brittany Packnett was among those taking to social media to discuss the whole thing, with her insisting that the ad would have been approved. She also referenced a recent update, which means that commercial material now gets displayed between stories.
Hillary Clinton’s daughter Chelsea also shared:
Among the many who are abandoning Snapchat because of the tone-deaf Rihanna poll is Chrissy Teigen, who wrote on Twitter that the app is “no bueno.”