Okay scholars, now let’s get in formation.
On the heels of her awe-inspiring performance at Coachella this past weekend, Google has partnered with Beyonce to double her donation to the BeyGOOD Initiative’s Homecoming Scholars Award program.
Via Google.org, the tech giant is donating $100,000 to the program — an investment in education that the 36-year-old is urging other businesses to make as well.
“In the last several years, Google has launched innovative programs to close the distance between Silicon Valley and HBCUs,” Google.org program manager Maab Ibrahim says in a statement. “We are proud to continue that commitment by matching Beyonce’s generous donation.”
Now with $200,000 to distribute, the Grammy Award winner has chosen eight Historically Black Colleges and Universities (HBCUs) to receive $25,000. The individual institutions will then select one student deserving of a full scholarship for the 2018-2019 academic year.
Last week, Bethune-Cookman University, Tuskegee University, Wilberforce University and Xavier University of Louisiana were all named as recipients. Texas Southern University, Fisk University, Morehouse College, and Grambling State University — Beyonce’s father’s alma mater — have now also been selected.
The second instalment of the program — previously known as the Formation Scholars Award — is open to all genders. The inaugural scholarship solely focused on females in honour of Lemonade‘s one-year anniversary.
The ultimate goal of the program is to “salute the rich legacy of Historically Black Colleges and Universities,” per Ivy McGregor, director of philanthropy and corporate relations at Parkwood Entertainment, which houses BeyGOOD. “We honour all institutions of higher learning for maintaining culture and creating environments for optimal learning, which expands dreams and the seas of possibilities for students.”
Beyonce’s glorious Coachella sets did just that: pay homage to HBCU culture in all aspects of her performance, through the varsity-inspired costumes, the inclusion of a full marching band and choir, and with choreography that honoured dance troupes and step teams.