DJ Khaled has set the legal wheels in motion in an attempt to trademark the name of his son, Asahd, to be used as a brand for a variety of products.
Asahd, by the way, is 18 months old.
According to TMZ, DJ Khaled and wife Nicole Tuck have filed to trademark their son’s name — “lion” in Arabic — to be used on an array of Asahd-branded merch, including keychains, perfumes, cosmetics, clothing, linens, video games, jewellery, strollers, pacifiers, children’s books, bibs, dried fruit snacks, teething rings, and even minicars.
In fact, the music producer is already branding his son as a “toddler mogul” who gave a faux interview to Ocean Drive magazine.
In addition, the “toddler mogul” recently entered into a deal with Jordan Brand for his own toddler-themed line, the Jordan Asahd Collection.
Meanwhile, Asahd’s daddy also has some big news to celebrate: “The Four: Battle for Stardom” will be returning with a second season in June, with DJ Khaled and fellow judges Sean “Diddy” Combs and Meghan Trainor all confirmed to be returning, as will host Fergie.
Former judge Charlie Walk, however, won’t be back, having been axed from the show toward the end of its first season after he was hit by several accusations of sexual misconduct from his past.