Report: J. Cole Sets Spotify Record With 4.2 Million Streams In One Day

By Shakiel Mahjouri. Published: 21 Apr 2018 10:49 PM

Listeners can’t enough get enough of J. Cole.

The rapper unexpectedly dropped a new album on Friday, driving countless fans to music streaming software like Spotify.

J. Cole’s “less is more” marketing tactic seems to have succeeded, as a report from Twitter account Chart Data says his new song “KOD” broke Spotify’s U.S. opening day streaming record with 4.2 million streams.

J. Cole's "KOD" has broken the US Spotify record for biggest opening day (4.2m streams).

— chart data (@chartdata) April 21, 2018

Biggest opening days on US Spotify: #1 KOD, @JColeNC 4.2m | #2 Look What You Made Me Do, @taylorswift13 3.8m | #3 DNA., @kendricklamar 3.6m | #4 Photograph, @JColeNC 3.55m | #5 Call Out My Name, @theweeknd 3.5m

— chart data (@chartdata) April 21, 2018

If indeed true, the North Carolina-native will have broken the record previously held by Taylor Swift’s 2016 song “Look What You Made Me Do”.

“KOD” is the first song — following an intro track — featured on Cole’s fifth studio album of the same name. Another track “ATM” has also seen heavy output with a new music video and a placement on ESPN’s NBA Playoffs commercials.

Spotify has yet to confirm the reports.