It looks like Blake Lively is taking a break from Instagram… sort of.
The “Gossip Girl” star deleted all her posts on the social media platform Monday, leaving many of her followers scratching their heads.
Some fans appear to have figured out the mystery, though, as some of the other changes she’s made serve as clues.
Not only did Lively delete her photos, she also changed her bio to read “What happened to Emily?”
On top of that, Lively unfollowed everyone and started following 27 accounts, all named Emily Nelson.
As it turns out, according to Mashable, Emily Nelson is the name of Lively’s character in the upcoming film “A Simple Favor”, co-starring Anna Kendrick.
The thriller, from “Bridesmaids” director Paul Feig, follows Kendrick’s character Stephanie Ward as she attempts to uncover the mystery behind her friend Emily’s disappearance.
It looks like Lively is helping kick off promotion for “A Simple Favor” with a simple social media stunt, and another clue was the last image she posted before deleting everything: a game of Hangman that also read “What happened to Emily?”
Of course, that didn’t stop many of Lively’s fans from worrying about the 30-year-old actress on Twitter, with some believing she was hacked.
One of the many Instagram users that Lively unfollowed was her own husband, and Ryan Reynolds gave a joking response during an interview with Smallzy’s Surgery.
Asked about being unfollowed by his wife, the “Deadpool 2″ star quipped: “Yeah she did. Very sad about that. Definitely stings. It’s a terrible way to find out that I’ve been kicked out of the house, to be honest. Absolutely terrible.”
Reynolds continued by imitating one of the couple’s two daughters: “‘Mommy unfollowed Daddy on Instagram.’ My child would just fart and then walk away,” he joked.