Drake is one step closer to discovering just how much his personal brand is worth.
And that is because the “Take Care” rapper is taking care of business in the courtroom, challenging Hebrew Hustle of using his name and likeness without authorization.
Last May, Drizzy beat a 2014 lawsuit from James Oscar Smith and publisher/management company Hebrew Hustle claiming the Canadian rapper infringed on the 1982 spoken-word recording “Jimmy Smith Rap” when releasing Drake’s “Pound Cake/Paris Morton Music 2”.
Drake and Cash Money Records successfully defended themselves on fair-use grounds, but the artist also counter-sued Hebrew Hustle for false endorsement, violation of his publicity rights, and unfair competition.
And that is because the publisher posted a photo of Drake and longtime collaborator Lil Wayne with a now-deleted statement reading, “[Hebrew Hustle founder] Stephen [Hacker] has played a heavy hand with his clients in the creation of hit songs for the likes of Eminem, Jay-Z, Kanye West, Lil Wayne, Drake, Nicki Minaj and others.”
The OVO sound founder said Hacker has never contributed to any of his projects.
According to released documents, both parties moved for summary judgement on claims, but all side were denied by U.S. District Judge William H. Pauley III on Tuesday.