With over 13 million YouTube subscribers, a role in the HBO film “Fahrenheit 451” and a best-selling book, you could say Lilly Singh is a superstar. But in her real life, her digital domination has reached epic proportions, landing her the role as UNICEF goodwill ambassador.
The YouTube star sat down with ET Canada and opened up about what it’s like to be the first ambassador from a digital space.
“It’s a huge honour to be the first ambassador from the digital space. They’ve honestly been great partners. They’ve said ‘Hey, you understand the Internet and how to speak to people on the Internet, so you tell us what campaigns you think would work and what initiatives you think make sense,” the 29-year-old said. “So I’ve kind of had free reign to be really creative in my initiatives which is super cool because I have a really great team backing me up.”
The Canadian’s first UNICEF campaign is focused on shedding light and raising awareness for a children’s helpline in India called “Childline 1098”, which Singh said is a great resource for the young children.
“Even in my personal experience when I was talking to a lot of the young girls in some of the villages I visited, they didn’t know about it. They were telling me first-hand experiences facing violence and they didn’t know about it,” Singh stated. “So, I thought ‘Okay this is a large complex issue that’s going to take a lot to solve, but I think this is a really great step for them to know there is a resource for them.'”
Continuing to prove that she’s a “bawse” at everything she does, Singh has not only started her own production company, but is working on adapting her best-selling book How To Be A Bawse for the small screen. But, would the Toronto native want to star in it?
“I think for How To Be A Bawse, I would like to star in it. I think that one is a little precious to me. There [are] a few brands I have where I’m like ‘That one’s my baby, I want to do that one,'” she said. “But a lot of other projects that I am currently pegged to star in I’m not precious about. But I honestly think someone could do a better job than me… I would want that person to do it. I want the story to be told.”
With being an online sensation, Singh’s fans know a lot of what goes on in her life thanks to social media. But, ET Canada got the exclusive first look at her brand new puppy, Scarbro, who’s just too cute for words.
“He’s 5-months-old and he’s the best decision I ever had,” Singh said. “I named him Scarbro because originally I was born and raised in Scarborough and moved to L.A.. He’s my little piece of home.”