“13 Reasons Why” is arguably Netflix’s most controversial series, yet that controversy hasn’t hurt viewership for the recently launched second season of the show, which tackles the theme of teen suicide.

According to Deadline, Nielsen figures indicate that the second season had a minute-by-minute audience averaging 2.6 million within the first three days of release, with the premiere episode watched by 6 million viewers within those three days.

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As Deadline notes, Netflix doesn’t share its viewership numbers, but Nielsen’s new SVOD Content Ratings sheds some light on who’s watching what on the streaming service.

In fact, Nielsen even breaks down the “13 Reasons Why” numbers according to demographics, revealing that about 65 per cent of those viewers were female, while 75 per cent were under 34 years of age.

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Meanwhile, Nielsen reports that binge-watching played a big role in how viewers consumed the show; each viewer watched an average of four episodes during the show’s first weekend of release.

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