Pusha T has been promoting his scathing diss track “The Story of Adidon” by using a photo of a young Drake in blackface.
As the rap battle wages on between the two artists, many were taken aback by the photo’s existence.
On Wednesday night, Drake posted a statement to his Instagram on the blackface photo and then later deleted it:
Meanwhile, founder of Toronto streetwear brand Too Black Guys, Adrian Aitcheson, also shed light on the photo in a statement to ET Canada.
“The photo in question was not from a Too Black Guys photoshoot however it did feature clothing from Too Black Guys’ JIM CROW COUTURE/HOUSE OF CROW collection which was released in 2008,” the statement read. “The collection featured several graphics that highlighted the painful and dangerous period of the Jim Crow Era.”
The brand stands by the image despite not being behind its creative direction. “Too Black Guys has a history of representing the black experience in an unapologetic way,” Aitcheson explained. “Although this was not an image from any of our photoshoots, we feel that Drake, who is a longtime friend of the brand, was brilliantly illustrating the hypocrisy of the Jim Crow Era.”
“The subtleties of Drake, a young black man, mimicking how white men used to mimic and dehumanize black people may be lost in a rap battle but we should not be distracted from the issues that are still affecting our communities,” he concluded.
Pusha T took aim at Drizzy’s alleged baby mother and his son Adonis, as well as the separation of Drake’s parents in “The Story of Adidon”. The new track was in response to Drake’s diss song “Duppy Freestyle”, which was itself a response to T’s “Infrared”.
T revealed the photo of Drake in blackface, which the rapper was using as promotional material for his diss track, had been flagged and removed from Instagram.