Gucci Unveils New Tailoring Campaign With Harry Styles

Harry Styles is the new face of Gucci’s tailoring campaign.

The fashion house officially unveiled its new collection with the “Sign of the Times” singer on Saturday, three months after first teasing the collaboration.

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On set at a fish and chip shop in north London, @harrystyles appears in the new men’s #GucciTailoring campaign wearing the House’s latest suiting designs by #AlessandroMichele. Discover the collection through link in bio. Photographer: @_glen_luchford
Art Director: @christophersimmonds

A post shared by Gucci (@gucci) on Jun 2, 2018 at 10:27am PDT

Styles, 24, chowed down on fish and chips while rocking a series of suits designed by Alessandro Michele. The new tailored line combines classic cuts with unique Catholic renaissance, flora, and fauna touches.

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In a narrative sequence that echoes many famous photographs and scenes from British films, @harrystyles brings his pet chicken and dog into the fish and chip shop. He orders and shares it with the animals. Discover the #GucciTailoring collection through link in bio. Creative Director: #AlessandroMichele
Photographer: @_glen_luchford
Art Director: @christophersimmonds

A post shared by Gucci (@gucci) on Jun 3, 2018 at 5:02am PDT

And of course, no photoshoot is complete without a pack of adorable dogs — or a pet chicken.

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Wearing a New Marseille jacket with embroidered collar detail designed by #AlessandroMichele, @harrystyles walks in a ‘chippy’—the traditional British fish and chip shop—carrying a pet chicken. Photographer: @_glen_luchford
Art Director: @christophersimmonds

A post shared by Gucci (@gucci) on Jun 2, 2018 at 11:42am PDT