A throwaway comment in a Vogue interview has led to backlash for Gisele Bundchen, and she’s apologizing to anyone who “misunderstood” when she made some remarks about social media that implied she was dissing the younger generation of “Insta-models.”
In a new cover story featuring the Brazilian supermodel, Bundchen shared her thoughts on the current crop of models and their unceasing self-promotion via social media.
Admitting she’s not terribly keen about social media, Bundchen revealed it was her sister who created her Instagram account for her, admitting her sis still has to remind her to post selfies. “If it was me, it would only be pictures of sunsets,” the 37-year-old wife of New England Patriots QB Tom Brady told the fashion mag.
“It’s not my generation — I have to be honest about that. I’m older, wiser,” she continued.
“If I had to promote myself in the way girls modelling now have to do, forget it. I wouldn’t do it,” she added, with many interpreting her words as a dig at such Instagram-loving models as Gigi Hadid and Kendall Jenner.
In order to set things straight, Bundchen posted a message on Twitter to clarify that she meant no disrespect toward the younger generation of models.
“I’m sorry that my words in my most recent Vogue article were misunderstood,” she wrote. “My intention was simply to express that I come from an older generation and am not technologically savvy. I admire the younger generation and their skill to manage all the added demand of social media. I certainly never feel that I am wiser than anyone, and I believe that we are all learning.”
Bundchen’s tweet was met with supportive messages from fans: