Dear Rouge have just released a provocative new video for single “Live Through the Night”, which can be seen exclusively here at ETCanada.com.
The visually stunning video from the Vancouver-based band — consisting of Drew and Danielle McTaggart — was shot in Metro Vancouver, and directed by Edward Andrews.
“‘Live Through The Night’ has a sense of the dark and mysterious. A deep bass line that grabs you,” explains Andrews of how the song inspired the video’s concept. “I pitched the idea of creatively filming light and liquid in slow motion based on the theme of ‘dark vs. light.‘ The band as the focus, fighting to ‘live through the night and come out alive.'”
One of the most arresting parts of the video are slow-mo sequences in which coloured ink expands in water, and Andrews reveals that the idea “is something I had wanted to test for a long time and believed would be a perfect fit for the music. The way that ink can slowly form colourful shapes can be mesmerizing. It so happened that the ‘Phases’ tour poster coincidentally featured a series of hands with paint flowing through them. We then began to experiment with featuring hands in water with the ink.”
Meanwhile, the video also intercuts performance footage of the band with nighttime footage of singer Danielle McTaggart on a Vancouver street. “From multiple discussions with Danielle and Drew we decided to take a gritty and fast cutting approach to the edit,” adds Andrews. “Hopefully capturing the viewer’s attention as the music guides them through the ‘grit and gloss‘ visuals, delivering an abstract and mysterious experience.”
You can watch the visually arresting new video above.