When Adele’s highly-anticipated 25 is released this Friday, fans of the pop star won’t be able to find the album on their favourite streaming services.
Less than 24 hours before the album hits shelves and digital music stores, major streaming services such as Apple and Spotify have been notified that “25” will not be made available to their customers.
“We love and respect Adele, as do her 24 million fans on Spotify,” a spokesperson for Spotify told EW. “We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”
Adele was a major voice in discussions leading up to the final decision, The New York Times reports.
Discussions about streaming became a hot topic after the singer’s lead single “Hello” garnered over one million downloads in a single week. And the decision weighed even more heavily when Billboard predicted the album would become the highest-selling debut since Neilsen SoundScan began recording album sales in 1991.
The move comes one year after Taylor Swift made a similar move during the release of her “1989” album, and sets yet another example for such respected artists to follow suit.
Adele’s new album, 25, is available for purchase on iTunes. Her soulful new single, “Hello”, is available to stream on Apple Music along with her entire catalog and her revealing interview with Zane Lowe on Beats 1.