Drake’s new album Scorpion had only been out 24 hours before it started breaking streaming records.
According to data from SpotifyCharts.com, Scorpion completely obliterated Spotify’s day-one global streaming record, racking up an incredible 132 million streams on June 29. The previous record was held by Post Malone, whose album Beerbongs & Bentleys earned 78.7 million opening day streams earlier this year.
Post Malone currently holds the title for most first-week streams with over 411 million globally, a record Drake could break if his streaming numbers continue at this pace.
Spotify posted on Twitter that the “I’m Upset” rapper’s new album was being streamed over 10 million times per hour throughout Friday.
The streaming numbers were certainly helped not only be the amount of tracks – Scorpion is a double album featuring 25 songs – but by Spotify’s #ScorpionSZN promotion.
As reported by Variety, Drake was featured on the Spotify homepage, as well as “on the cover of RapCaviar, Beast Mode, Today’s Top Hits, Morning Commute and others—including ones where his music isn’t even featured.”
Opening day numbers show that the track “Nonstop” is the early breakout hit, amassing 9.3 million streams worldwide, breaking the day-one record previously held by J.Cole’s song “KOD.”
Over on Apple Music, Scorpion quickly took the No. 1 album position in 92 countries, with all 25 of the album’s songs occupying spots on the Apple Music chart.
On Monday, an Amazon representative, via Variety, revealed that Drake had smashed its single-day streaming record as well, toppling the record previously held by Justin Timberlake’s Man of the Woods.
Last Friday, the RIAA named Drake its top certified digital singles artists, having moved 142 million singles to date.
Not only did he break the single day streaming records, but Drake’s “Scorpion” is now the first album to hit 1 billion streams in a single week.
According to Billboard the tracks off the new record reached more than 1 billion streams globally during the week of June 29 to July 5.
Post Malone’s “Beerbongs and Bentleys” was the previous record-holder with just under 700 million streams in its first week.
After surpassing the billion mark, Drake took to Instagram to thank fans “a billion times over.”