Drake is no stranger when it comes to creating a viral moment online.
Following in the footsteps of his meme-worthy 2015 “Hotline Bling” music video, the 31-year-old Canadian rapper has managed to prompt a viral dancing craze with his new song, “In My Feelings”, off of his fifth studio album, “Scorpion”.
Inspired by the song’s lyrics, “Kiki, do you love me?”, and its catchy beat, fans are showing off their dance moves in short video clips choreographed to the song.
According to UPROXX, the new trend reportedly stemmed from comedian Lil Shuzi of “The Shiggy Show”, who launched an “In My Feelings” challenge, where he was seen doing the self-proclaimed “Shiggy” dance to Drake’s tune.
With the popularity of the video, fans have been creating their own versions to the song, including New York Giants football player Odell Beckham Jr. and Ciara.
See more reactions to the dance craze below.
Meanwhile, some fans continue to speculate who is the “Kiki” in Drake’s song. According to Capital XTRA radio, Kiki may refer to fellow Canadian singer Kesha Chante, who reportedly dated Drake back when she was 14-years-old.
See more fan reaction to the song below.