BLACKPINK Break YouTube Record For Most Viewed Korean Music Video In 24 Hours

South Korean girl group BLACKPINK are back and breaking records.

A representative for YouTube told Billboard that the quartet’s music video for their song “Ddu-Du Ddu-Du” broke the video streaming service’s record for the most viewed Korean music video in 24 hours, accumulating over 36.2 million views in that time period.

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The music video was also the “biggest 24-hour debut of 2018” so far.

“Ddu-Du Ddu-Du” now holds the title of the second most viewed music video in 24 hours, sitting just below Taylor Swift‘s “Look What You Made Me Do”, which garnered 43.2 million views in the same time period.

BLACKPINK’s single surpassed the first 24 hour views of Psy​’s song “Gentleman”, which saw 36 million views, and BTS’ single “Fake Love”, which garnered 35.9 million views.

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Not only is BLACKPINK breaking YouTube records, the group is also making history with their album “Square Up”, which became the highest-ranked album from a female Korean act on the Billboard 200, debuting at number 40 upon its release.

“Ddu-Du Ddu-Du” also peaked to number 55 on the Billboard Hot 100, making it the highest debut for a female Korean act since the Wonder Girls’ English version of “”Nobody” in 2009.

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