AIDS charity organization (Red) has teamed up with Jimmy Kimmel, Barry Manilow and Scarlett Johansson to release a new Christmas jingle that will get shoppers to take part in the (Red)Shopathon to raise money for to battle AIDS.
Started by Bono in 2007, (Red) is an initiative that gets companies to share their customers’ shopping money to help fight against AIDS.
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The intitiative kicks off December 1, World AIDS Day, and the Lucy actress encourages shoppers to take part in the event with a tune written by the legendary Barry Manilow, brought together by Jimmy Kimmel.
Take a look at the full video and song below.
