Paris Hilton, 37, is making a splash in the skincare industry.
The model and former reality star gave fans a peek at her new venture last fall with Unicorn Mist, a limited-edition rosewater spray. Finally, in June, she launched her anti-aging skincare line ProD.N.A.
The line includes a cleansing gel, eye cream, face and decolletage cream and recovery serum, retailing between $29 and $115.
“After years of trying everything out there, I decided to look into creating my own line with all the ingredients that have worked to keep my skin healthy and looking great,” Hilton told Page Six. “I have always been into skincare and being all natural, so I wanted to create the perfect skincare line for anti-aging.”
“So many young girls are turning to cosmetic surgeries and invasive procedures, at an even younger age than before, and I want to help show them that there is a better way and it is possible to stay looking young and radiant without all of that,” she added.
Sharing her own secret to great skin, Hilton advised, “Stay out of the sun and always keep your skin hydrated.”
Hilton also revealed that her fiance Chris Zylka is a fan of her product.
“Chris has been using all of the formulations since we began development. He loves the line,” she said. “I wanted to make [a range] for both men and women. At night before we go to bed, we have our skincare regimen and do it together!”
“The eye cream is my secret finishing touch to my regimen, especially after all my travelling and late night DJ-ing,” Hilton added when asked what her favourite ProD.N.A. product is.