Tattooed model Rick Genest, famous for starring in Lady Gaga’s music video for “Born This Way” has reportedly died of suicide at 32.

According to iHeartRadio, the Canadian model was found after falling from the fourth floor balcony of his Montreal apartment. He would have turned 33 next week.

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Genest was currently working with former Rob Zombie guitarist Mike Riggs on a new album.

The Montreal native got attention for his tattoos, which covered almost his entire body and earned him the nickname “Zombie Boy”.

Lady Gaga tweeted that she was “devastated” to hear the sad news about her friend.

According to TMZ, Genest had gone to the balcony at the back of his apartment after telling his girlfriend that he was going out to smoke a cigarette.

While Montreal police determined that Genest had intentionally jumped to his death, but his family said they believe the fall was accidental.

Given the confusion over the cause of death and out of respect for Genest’s family, Gaga tweeted on Saturday to apologize that she “spoke too soon” about suicide in the case.

Stylist Nicola Formichetti discovered Genest in 2010, leading him to be featuring in a campaign for Mugler and getting a prominent role in Gaga’s video.

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Last month, Genest spoke to TVA about his work with The Home Depot Canada Foundation’s Orange Door initiative supporting homeless youth.

“”There is not a book on life. It’s not everyone who takes the same path,” he said. “There are so many obstacles and not everyone is able to find a way to overcome them. Everyone needs help and there are people who get a lot less help than others. It’s cool if we help each other.”

The Canadian Association for Suicide PreventionDepression Hurts and Kids Help Phone (1-800-668-6868) all offer ways for getting help if you or someone you know is suffering from mental health issues.