Elle King has plenty of fans, but it looks like now she’s amassing followers of a different sort.
In the retro-cool music video for her new single “Shame”, the bluesy singer leads what looks like a tracksuit-clad cult.
King herself is decked out in luxury clothes and a fancy house, complete with a Rolls-Royce in the garage, a cigar in her hand, and a throne-like chair for her to sit on.
The singer shared the video Friday on Twitter, asking fans to “join our fellowship.”
“Shame” is the first new track from King’s upcoming as-yet-untitled second album, her first since 2015’s Love Stuff.