Calvin Klein Women have unveiled their brand new ad crafted by new designer and chief creative officer Raf Simons starring Lupita Nyong’o and Saoirse Ronan.
In the clip, the actresses speak about their femininity and what being a woman means to them.
Ronan explains, “You can be whatever type of woman you want to be.”
“You can be an individual but still be a part of something bigger than yourself,” Nyong’o adds.
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Says Simons: “In this campaign, Anne Collier [the director] brings to life a powerful narrative of confidence and self-expression, celebrating the profound inspiration women draw from one another. The support of this bond empowers a great sense of freedom.
“The authenticity, vibrancy, and strength of Lupita Nyong’o and Saoirse Ronan shine through as strong and beautiful voices of a new generation of modern femininity.”
Simona Cattaneo, chief marketing officer of COTY Luxury: “With the launch of CALVIN KLEIN WOMEN, our goal is to make the message inclusive and inspiring. To do that we broke with tradition – from the distinct fragrance and packaging, to the campaign creative featuring Lupita and Saoirse and the icons that inspire them.
“We also want to know who inspires women around the world, so we’ve created a digital call to action using #IAMWOMEN to celebrate the individual and the collective.
“Partnering with Raf and Anne Collier to bring the CALVIN KLEIN WOMEN vision to life has been an incredible journey and we are excited to finally share it with the world and invite women to join this inspiring and empowering conversation.”
Watch the new ad above.
