There will be no Instagram selfies or live tweeting for those planning to see Jack White during the Canadian leg of his Boarding House Reach Tour in November.
The eccentric rocker will kick off his visit to Canada at Rogers Place in Edmonton on November 2 and will hit nine cities around the country, finishing things off on Nov. 14 in Halifax.
But those attending the concerts are required to follow one strict rule – “no photos, video or audio recording devices allowed.”
“We think you’ll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON,” reads the tour announcement, which was posted on the Rogers Place website on Monday morning.
The ‘no cellphones’ policy is one that the former “White Stripes” frontman has adopted throughout his recent world tour, which encourages fans to witness the show without the aid of technology.
“I want people to live in the moment, and it’s funny that the easiest way to rebel is to tell people to turn off their phone,” White said in an interview with the Toronto Star. “If your phone is that important to you that you can’t live without it for two hours then I don’t know. Maybe it’s time to see a therapist.”
When arriving at the venue, concertgoers must place their phones or “other photo and video-capturing gizmos” inside a Yondr pouch that will be unlocked at the end of the show. If you wish to unlock your phone during the performance, you must do so in a designated Phone Zone.
The Yondr pouch, a piece of technology developed in San Francisco, has previously been used by other performers including Alicia Keys, Ariana Grande, and comedian Dave Chappelle.
But what if you want to mark the occasion on social media? Well, White has you covered, as his official tour photographer will be posting photos and videos on the Jack White Live Instagram page.
“Repost our photos & videos as much as you want and enjoy a phone-free, 100% human experience.”
Tickets for the Canadian shows go on sale 10 a.m. Friday through ticketmaster.ca and LiveNation.