La Roux has hit out at Fox Business after the company used her song “Bulletproof” when advertising bulletproof backpacks and clothing in a back-to-school segment.
The singer, who released her last album Trouble in Paradise back in 2014, told Billboard: “Using ‘Bulletproof’, a song I wrote about relationships, for a piece like this is abhorrent.
“I have never, and would never approve my music to be used in this way.”
The “Mornings With Maria” clip had been doing its rounds online, with host Maria Bartiromo telling viewers: “It doesn’t even feel like it’s heavier than a regular backpack.”
The “bulletproof” items come after numerous fatal shootings in U.S. schools claimed many innocent lives. A horrific shooting in Santa Fe in May saw 10 students get killed by Dimitrios Pagourtzis.
The segment in question on the U.S. channel also included a puffer jacket and a protective tank top, which cost $1,500.
A Fox Business Network spokesperson has since said in a statement to ET Canada regarding La Roux’s comments: “The song was chosen by the production team and the selection has been addressed.”
Unsurprisingly, it wasn’t just La Roux who was up in arms over the whole thing, with social media users having their say.