Nike sparked quite the social media reaction on Tuesday when they announced Colin Kaepernick as the face of their new ad campaign.
Kaepernick, who famously took a knee during the national anthem ahead of an NFL game to protest police brutality with African-Americans, confirmed on Twitter that he’d be fronting the sports company’s 30th anniversary “Just Do It” campaign.
However, this quickly spurred celebs and other social media users to voice their opinions on the whole thing, with some customers posting vids of themselves actually burning their shoes in protest.
(WARNING: COARSE LANGUAGE)
Athletes Serena Williams, Odell Beckham Jr. and Shaquem Griffin were also among those having their say:
Kathy Griffin added:
U.S. President Donald Trump has responded to Kaepernick’s deal, and not in a positive way.
“I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it,” Trump told The Daily Caller. “But I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”
But Trump did see the other side, “As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it. In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.”
See more of the reaction below: