There has not been a mainstream music video this violent since Childish Gambino’s shocker earlier this year.
The Black Eyed Peas’ new music video for “BIG LOVE” picks up where “This is America” left off. The beast-of-a-video clocks in at nearly 10 minutes and graphically depicts a high-school shooting.
In the visuals, a shooter equipped with an assault rifle runs rampant through the school. He first fires into a science classroom, graphically penetrating one student’s head with a bullet. Several others are killed or injured, including will.i.am. playing the role of a teacher.
Next, the shooter breaks into a gym class as an active shooter alert is delivered to students’ smartphones. Black Eyed Peas’ member Taboo plays a gym coach who is gunned down while trying to calm down the assailant.
The video then shows a standoff between police and the shooter, children rallying outside the school, a candlelit vigil, and funerals for the victims.
“BIG LOVE” will hit close to home for many. The U.S. has experienced 10 mass shootings in the last eight years. Most recently, 17 students and staff were killed and 10 others injured at Stoneman Douglas High School in Parkland, Florida.
And that is just the first half of the music video. The second half loops the song, this time depicting the controversial family separation policy at the U.S.-Mexico border.
The video concludes with a written statement: “They take kids away from their parents, but they don’t take guns away from kids.”
Proceeds from the song will benefit March for Our Lives, the student-led initiative calling for stricter gun laws. The trio — will.i.am, apl.de.ap and Taboo — will also donate proceeds to Families Belong Together, which protests the Trump administration’s separation policy.