Reviews of Eminem’s new Kamikaze album have not been great, and this has not escaped the notice of the 45-year-old rapper.
Rather than brood privately or simply ignore the critical drubbing he’s been taking, Eminem chose a different tactic: taking out a full-page ad in The Hollywood Reporter that sends a not-at-all-subtle message to critics.
Under an all-caps headline reading “NOT FOR YOUR CONSIDERATION,” the ad lists snippets of awful reviews from the likes of THR, Rolling Stone, Billboard and more, with savage quotes describing Kamikaze as “an awful misfire” and “yet another empty, intermittently tone-deaf onslaught,” to single out two.
Then, the kicker: “#1 in 103 countries and 434,000 equivalent album units in the US first week,” the ad continues, trumpeting Kamikaze‘s undeniable success.
Slim Shady concludes with a shout-out to music critics: “Thanks for the support, a**holes!”
In a recent interview with Sway Calloway, Eminem explained how the brutal reviews critics gave his 2017 album Revival led to the surprise release of Kamikaze.
“I feel like giving them [the fans] no warning was the best thing to do. When the Revival tracklist came down the pipe, it was overwhelmingly, ‘This s**t is going to be trash,’” he said.
“And nobody really wanted to be wrong about it,” he added. “A lot of people had already formed their opinions.” Watch: