Ryan Reynolds is taking fans on a journey to learn how his Aviation American Gin is made.
In a new promo video for the gin, Reynolds narrates a gorgeously filmed behind-the-scenes look at the process of growing and cultivating the fruit and then distilling it into the alcoholic beverage.
“It begins each morning at 4 a.m.,” Reynolds begins, “The distillers of American Aviation Gin rise to greet the new day with four hours of silent meditation.”
The ad goes from there, with Reynolds showing how the distillers lovingly take care of each citrus plant, and later beat the juniper berries to create the smooth flavour, and when the gin is bottled they finally “serenade it with the healing music of Sarah McLachlan.”
Earlier this year and Sir Richard Branson have confirmed they’ll be teaming up to serve Aviation American Gin on Virgin Atlantic flights.
The pair made the exciting announcement on Twitter Tuesday, with them both sharing a video in which the Canadian actor says: “I think it’s fair to say that today, Sir Richard, we’re making corporate history!”
He then tells the Virgin boss that the duo would be “merging,” despite Branson constantly insisting that this wouldn’t necessarily be the case.
Reynolds, who purchased the Portland gin company earlier this year, said in a statement: “I’ve been a huge fan of Sir Richard Branson and Virgin for years. For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honour.
“We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”
Virgin Group founder Branson added, “I’m delighted Virgin Atlantic is working with Ryan and his team on this partnership. Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination.”
To celebrate the partnership, some lucky passengers on board Virgin Atlantic flights on September 30 will be served a selection of special drinks by bartenders from around the world.
Reynolds and Branson will also be bringing the partnership to this year’s London Cocktail Week, from October 3 to 7.