Hustler head honcho Larry Flynt is reportedly looking at becoming the new owner of the iconic Playboy Mansion, but his offer comes with a big catch that current owner Hugh Hefner will find easy to resist.

As previously reported, Hefner, 89, is selling his luxurious (and notorious) home with an asking price of $200 million, but with the caveat that whoever purchases the Beverly Hills mansion will allow Hef to keep living there until he passes on.

According to NY Daily News, Flynt and his Hustler execs think the iconic mansion can serve as the perfect venue for all sorts of Hustler events, and Flynt is eager to rebrand the famed domicile as the Hustler Mansion.

Harry Mohney, who operates Hustler’s club chain, tells NY Daily News they plan to move the magazine’s staff into the 29-room estate and throw three VIP parties a week.

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However, Both Mohney and Flynt agree that the $200-million asking price is out of the question.

“We are not going to offer half that much,” Mohney says. “I don’t know where he got that figure from. Certainly it would require an appraisal of the value.”

The 20,000-square-foot mansion sitting on five acres was just put on the market last week.