With over five million devoted followers on Instagram, the world’s top digital fashion icon and international trendsetter, Chiara Ferragni, is now looking to make her mark in the beauty industry.

Global mega-brand Pantene has crowned the 28-year-old beauty as their newest global ambassador, the brand announced on Thursday.

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The Italian blogger, who is well-known for her long and shiny locks, opened up about her longstanding relationship with the haircare line. “I’m obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful – and stronger,” she said in statement. “When I was a teenager, I was fascinated by Pantene’s gorgeous ads and when I started travelling frequently I trusted it to look after my hair.”

Check out behind-the-scenes photos from Ferragni’s launch in Madrid below.

Global press day in Madrid is done! In my @stuartweitzman over the knee boots ☺️ #TheBlondeSaladGoesToMadrid #Inourshoes

A photo posted by Chiara Ferragni (@chiaraferragni) on Jan 28, 2016 at 9:25am PST


PAELLA 👅 #TheBlondeSaladGoesToMadrid

A photo posted by Chiara Ferragni (@chiaraferragni) on Jan 28, 2016 at 1:06pm PST