Ariana Grande is turning the tour game on its head.
The “God is a Woman” singer announced the first leg of her Sweetener World Tour on Thursday.
Using an interesting marketing tactic, the name of the tour and all dates were written upside-down on promotional material, such as “.ɹnoʇ plɹoʍ ɹǝuǝʇǝǝʍS”
The North American stretch of the world tour features 42 tour stops spread between the U.S. and Canada. The series of concerts will kick off on March 18 in Albany, NY and wrap up with a June 18 date at Madison Square Garden in New York City.
Four Canadian dates have thus far been announced: Montreal on April 1, Toronto on April 3, Edmonton on April 25 and Vancouver on April 27.
Grande, 25, released her fourth studio album Sweetener on Aug. 17 and topped the charts in 19 countries.