Outland Jeans is the latest fashion brand to capitalize on the “Meghan Markle Effect.”
Sporting a pair of the ethically-made brand’s Harriet jeans in black on her royal tour of Australia and Fiji, the Duchess Of Sussex’s trend-setting style is once again helping to employ seamstresses in Cambodia. With her fashion choices influencing shoppers and driving sales, the demand for Outland Denim has led the company to create life-changing opportunities for young women in its Cambodia production house.
“It is quite remarkable to think The Duchess of Sussex’s influence means more jobs almost immediately,” said Outland Denim founder, James Bartle via press release. “This means women will be able to earn a living wage, provide for their children in terms of nutrition, care and education, and will gain new skills and confidence in a positive workplace environment.”
Founded in 2011, the company offers “formerly enslaved or exploited young women training and employment pathways” and strives to provide work for women “leaving exploitative situations within garment factories, those with physical disabilities, and those who have been trafficked for labour.” The company seeks to provide “living wages, education programs and life skills development” for its employees.
Earlier this year Outland was also awarded an A+ rating in the Ethical Fashion Report published by Baptist World Aid.
After Markle was spotted wearing the Harriet jeans on three of the stops on the royal tour, the website saw traffic spike from shoppers around the world, eager to dress like the Duchess. The style has since sold out in Australia, but Canadians can still find them in stock online.